DESIGNER

Jefferson Kajiwara

PROFILE/DESCRIPTION

1. Dunkin’ Donuts is a large donut chain that is based in Canton Massachusetts. They sell Donuts and coffee in their 11,300 worldwide locations and also sell their coffee in supermarkets. In collaboration with Coca-Cola, Dunkin’ is releasing a new Iced Coffee Bakery Series which will be promoted in my three bus shelter ads. They will have three flavors: brownie batter donut, cake batter donut, and coffee cake muffin. These three flavors are displayed in three bright colors in 11oz cans. Overall Dunkin’ is a consumer focused brand that stays loyal to their customers. They do everything they can to make sure your morning routine stays as smooth and fast as possible.
2. I will market my billboards in Suffolk County, New York which is home to Long Island. This area is home to a lot of middle-aged, up and coming college graduates, who have kids and working class jobs. Their need for a quick coffee in the middle of their hectic mornings makes this demographic of people good to advertise to.

• Brand Advantages
  • Quick and easy
  • Affordable
  • Morning mood-booster

 

• Brand Attributes
  • Well-known
  • Efficient
  • Sweet products
  • Convenient

 

• Brand Experience
  • Adventurous
  • Friendly
  • Welcoming
  • Good quality for cost

GOALS

Goals: After seeing the posters I hope to inform people about the new iced coffee product and their new fun flavors. Additionally, I want to convince people to make a quick stop at Dunkin’ on their way to work with the appeal of new products and quick service.