DESIGNER

Sofia Pruyn

PROFILE/DESCRIPTION

My company is called Eleven Stitches and is an affordable, eco-friendly, sustainable fashion brand. I got inspired to create this brand because all the popular clothing brands that are fast fashion either miss the mark, or if they do make cute clothes, they're either expensive, or not eco-friendly. I will sell clothes including pants, shirts, tops, jackets etc. The target audience is teens who want to wear cute clothes that aren’t very expensive but also not horrible for the environment. Eleven Stitches is based in the Garment district, in Manhattan, New York.

GOALS

Affordable, eco-friendly, sustainable, fast fashion

Brand advantages: 

• Personable
• Sincere
• Affordable 
• sustainable

 

Brand attributes: 

• Reliable
• Genuine
• High-Quality
• Meaningful
• Visionary
• Youthful
• Customer priority

 

Brand experience:

• Retail
• Welcoming
• Uplifting
• Polished
• Optimistic
• Appealing 
• Chic