DESIGNER

Elle Hatamiya

PROFILE/DESCRIPTION

Pour is a Bay Area based company with 3 locations throughout the Bay. It is a juice cafe catered towards young to middle aged adults who need a comfortable, yet professional workspace. Pour serves high quality artisan juices in a minimalistic and fresh environment. It provides a peaceful, productive atmosphere where customers can collaborate and build connections. Customers can spend as long as they want in the cafe, doing work or catching up with friends.  

GOALS

Brand Advantages 

• High quality 
• Local business 
• Professional environment 
• Community Aspect 
• Efficient 
   

Brand Attributes 

• Peaceful workspace 
• Professional 
• Collaborative 
• Minimalistic 
• Build connections 
• Open / inviting 
   

Brand Experience 

• Fresh 
• Productive 
• Modern 
• Clean 
• Pure 
• Comfortable 
• Calm