DESIGNER

Emalani Perez

PROFILE/DESCRIPTION

The purpose of this project is to create a brand design that effectively communicates the values of a company/organization. Ikaika Surf Company is focused on providing the highest quality handmade surf products using techniques and traditions that have been passed down through generations of Native Hawaiians. Our products range from modern accessories like dry-bags, rash guards, and quick dry beach mats to surfing essentials like long/short boards, pareos, and our housemade natural sunscreen. Our mission is to create a space where surfers of all backgrounds can embrace the ocean with low environmental impact and a high amount of swag. 

GOALS

Goals:

Brand Advantages-

• Completely hand made products
• Range of products/ Variety
• Low environmental impact
• Conscious
• Trustworthy

Brand Attributes-

• Reliable
• Organized
• Stylish
• Culturally accurate and inclusive

Brand Experience-

• Friendly
• Sleek
• Eye catching/ pleasing
• Attractive
• Artisanal
• Traditional