DESIGNER

Emil Leventhal

PROFILE/DESCRIPTION

“Sun Tropics is a family-owned company committed to transforming global childhood favorites, tropical fruit, and authentic street food into shareable snacks and beverages with adventurous flavors.”

Sun tropics is out of San Ramon, Ca

It is a smaller company

gluten free

dairy free

can be used in recipes

GOALS

Fix the lack of cohesion in the color palette

Fix the typeface of ‘sea salt’

Fix the needy dialogue the snacks have, especially the 'just try me!'

Make the packaging inviting for parents to get their kids

PRIORITIES

1. worldwide snack
2. healthy educational option
3. family-owned company
4. can be used in recipes or as a snack

TARGET AUDIENCE

Multi-culti mosaic

parents interested in other cultures, buying this for their children

BRAND CHARACTER

snack with global influence to teach about other cultures

COMPETITIVE SITUATION

Guerrero Tender Cracklins

Hippeas Chickpea Puff

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