DESIGNER

Emil Leventhal

PROFILE/DESCRIPTION

CC Skills Academy is a local basketball skills training company in Oakland, CA founded by former collegiate and overseas professional basketball player. It was founded in late 2019 and is growing through word of mouth and exposure with hundreds of players coming through growing and improving over the past two years. The goal of CC Skills Academy is to make you the best player you can be and to take you as far in basketball as you can. The training is for all players, all levels. I have improved on the current logo for this company by making it more malleable and simple. I have made less crowding in the middle of the logo so it is more legible and recognizable from farther away/at a smaller size.

GOALS

CC Skills Academy

Brand Advantages (our brand vs others)

• Local
• Brother/sisterhood
• Connection
• Constant communication with players
• Has connections with college coaches

Brand Attributes (about the brand)

• Established 2019
• Taught by former collegiate and professional basketball player
• Energetic
• Network
• Inspired 
• All ages
• All genders
• All levels
• mentor/trainer
• Develop skills
• “Mentoring the next generation"

Brand Experience (what people think)

• Improvement 
• Fun 
• Competition
• Family
• Sets player up for collegiate basketball
• Advice/wisdom