DESIGNER

Maxwell Eddy

PROFILE/DESCRIPTION

Fender is one of the largest guitar product selling companies in the world. They sell acoustic guitars, bass guitars, electric guitars, acoustic basses, and several other kinds. They offer the best lineup of brands, from Jaguar, to Squier, to Mustang. They value helping legends become legendary. The recent class of fender artists includes Pheobe Bridgers, BrentPerez, and Dayglow. This campaign is intended to bring guitar players into Fender stores, to give them an idea of what kind of guitar they might want to customize. Later on, the intent is for each guitar player to go online and customize their own guitar using the platform and templates that Fender offers. 

The market audience are passionate people who want a personally styled guitar, for both skilled and new guitarists. It is also for guitar players, or parents of guitar players with disposable income. The median age group would be around 18-30 years old

Brand Advantages:

Customizable, long lasting, well-designed, colorful, 

 

Brand Attributes:

Personal, hip, empowering, easy to use, durable.

 

Brand Experience: Modern, exciting, innovative, easy.

GOALS

The intention of this campaign is to appeal to new artists and give the impression that Fender is hip. It is also to bring skilled guitarists, and guitarists with disposable income in to Fender stores, so they can decide and try out which kind of guitars they might want to customize. Then, the customer would proceed to the online store to customize their own guitar.