DESIGNER

Bluford Miller

PROFILE/DESCRIPTION

     The company I decided to make is a small company that fictionally rests near the top of Solano by the name of Game Wiz. this place would be LGS, or local game store that would sell things like board games, trading cards, or maybe a few older video games. the main audience would of course be a bunch of nerds who want to have a place to play whatever game they enjoy or find a new one through the store. another audience would be families who want to have something to do for family fun such as a board-game night, where the whole family could get together and bond over some tabletop fun. The philosophy of the store is that you don't need to be an expert to have fun playing a lot of the games they provide. getting into some hobbies is, from an outside prospective often daunting, and difficult to start. This store should be able to integrate new players into these games and show them that its enjoyable regardless of skill level.

GOALS

Brand Advantages
● Local and accessible
● newbie or family friendly
● provides a wide arrange of games and options to enjoy
● Lots of fun events held every few days
Brand Attributes
● cozy
● Local
● homely
● warm
● fun
● welcoming
Brand Experience
● shopping
● friendly (family friendly)
● engaging
● entertaining
● social