DESIGNER

Genevieve & Gloria

PROFILE/DESCRIPTION

When we took a look at the original design, we thought it was too intense. That's why we chose a round font to make it more fun and geared towards teenagers! The C is supposed to have a double meaning - Vitamin C, and Carrot (also ‘carrot’ is kind of unappetizing). The original logo had an old man running so we changed it to a teenage boy. Finally, we enlarged the carrot because it is an important part of the new drink.