DESIGNER

Margarida Cardoso

PROFILE/DESCRIPTION

Company name: Golden House

The company would be a food truck, that mainly sells honey, but also food goods where the honey product can be used and tried by the customers. It would be like a taste test shop, but also just like a regular coffee shop.

It's not a very big company, a family owned business, where some of the members produce the honey and others sell it, in the food truck.

It targets anyone who likes honey and would want to just buy a new honey jar, or anyone who wants to drink or eat anything honey-based

It's mission statement would be: good, tasty honey, and the opportunity to try it with good, tasty food.

GOALS

Brand attributes:

• Good pricing
• Family owned
• Good care
• Honey based

Brand experience:

• Social
• Likable
• Simple

Brand advantages:

• Trustworthy
• Good quality
• Tasty
• Open