DESIGNER

Miranda Maynor

PROFILE/DESCRIPTION

Spade Lipstick This is a small warehouse that produces and that distributes affordable alternative color lipsticks such as blue, purple, grey, black and mint to larger stores. It targets teenagers / young adults who want to stand out or don’t like conservative colors.

GOALS

Brand Advantages: Stays on for a long time Unusual colors Inexpensive No animal testing Brand Attributes: Bold Bright Fierce Energetic Feisty Brand Experience: Fun Active Challenging Norms Attention getting