DESIGNER

Hannah Brunnschweiler

PROFILE/DESCRIPTION

Apple is a major tech company located in Cupertino. They sell many products including computers, phones, headphones, and their own pencil that is compatible with their tablets. Apple is known for its sleek products that are very compatible with each other, from noise canceling headphones to laptops and ipads. Their noise canceling headphones are very expensive, but also very representative/fitting with all the other Apple products. 

My target market is Sonoma County in California. I am targeting the “Upward Bound” segment because they are “are above average technology users who use computers and mobile devices for banking, TV and music streaming services, and online research” and “Up and Comers” because they enjoy the latest in technology. The headphones are also expensive, but these segments make over $70,000 and have two tech devices above average (so they are able to afford it/have a demand for it). 

GOALS

Brand advantages:

• Compatible 
• Sleek
• Loyal customers

Brand attributes:

• very recognizable
• Professional 
• Experienced
• Well known

Brand experience:

• 24/7 Customer service
• interactive/interesting unboxing experience 
• Works especially well with other Apple products also works differently (which adds to the loyalty aspect)
• Custom menu when pairing devices