DESIGNER

Maeve O'Connor

PROFILE/DESCRIPTION

Hoshino Cookware is a Japanese company that sells traditional style kitchenware and tableware. It originated as a small family brand in Takayama, Gifu, a small town surrounded by mountains in the Japanese countryside. Hoshino Cookware grew into a large brand in Japan, and eventually expanded to an internationally famous company. Hoshino Cookware strives to emulate the cozy feeling of traditional comfort food such as hot pot, udon, and soups such as oden. The target audience is families, food loves, and enthusiasts of Japanese culture.

 

GOALS

Brand Attributes

• Consistency
• Family Owned
• Authentic

Brand Advantages

• High quality
• Long lasting
• Versatile

Brand Experience

• Comforting
• Community
• Caring