DESIGNER

Kayla Wong

PROFILE/DESCRIPTION

Part 1: 

• Hydro Flask is a company that specializes in insulated drinkware. They are  known for their durable, high-quality products designed to keep beverages at their desired temperature for extended periods. They became popular during mid/late 2019 and early 2020 and have continued to be one of the most popular water bottle brands. 
• Location: Headquarters is in Bend, Oregon, USA. (surrounded by mountains, rivers, and lakes). 
• Size: Hydro Flask has grown a lot since its founding in 2009. It has become a key player in the market for insulated water bottles and other related products.
• Range of Products: Hydro Flask offers a wide range of products, including insulated water bottles, tumblers, coffee mugs, food flasks, and accessories like lids, caps, and carrying slings. Their products come in many different sizes, colors, and designs.
• Product: Hydro Flask 32 oz Wide Mouth Water Bottle. This is one of their most popular items. It is known for its ability to keep beverages cold for up to 24 hours or hot for up to 12 hours. It has a wide mouth for easy filling, pouring, and cleaning, and it's made from durable stainless steel to withstand any adventure.
• Mission: Hydro Flask's mission is to provide customers with durable, high-performance products that encourage hydration and support active lifestyles/outdoor activities. They aim to produce products that keep beverages at the perfect temperature. They also want to encourage people to switch from single use plastic bottles to something more sustainable. 
• Social Values: The environment and sustainability is really important to Hydro Flask. They strive to minimize their carbon footprint by using eco-friendly materials and reducing waste in their manufacturing processes. The company also supports various environmental organizations that are dedicated to protecting natural resources.
• Workplace Culture: Hydro Flask values diversity and inclusivity in their workforce and prioritizes employee well-being through initiatives like flexible work arrangements, wellness programs, and community engagement activities. 
• Beliefs: The simplicity of nature is important to them and inspires their product development and the colors of their products. They encourage outdoor activities and believe that nature provides positive mental benefits. 

Part 2: 

• I chose Los Angeles County, California (specifically downtown LA) because it has a large population of millennials and gen-z people. Many people in LA are in a specific market segment group known as The Cosmopolitans. They are identified as an upscale younger family mix. Their ages range from 25 to 44. Residents there also have an eco-friendly lifestyle and enjoy eating organic and healthy foods/restaurants. LA has a community of people who resonate with Hydro Flask’s message of embracing an active lifestyle and staying hydrated on the go. With its beaches, busy city scene, and thriving outdoor community, LA is the perfect place for this bus shelter ad. Additionally, many fitness influences and celebrities reside in LA. 

Part 3:

• Brand advantages: Aesthetically Pleasing, Popular, Consistent, Confident, Simple
• Brand attributes: High Quality, Sustainable, Durable, Casual, Reliable, Healthy, Fun Colors
• Brand experiences: Refreshing, Satisfying, Hydrating

Goal:

• My goal for the Hydro Flask ad campaign is to inspire people to embrace outdoor activities as a means of creating lasting memories. I want to convey the idea that Hydro Flask products are essential companions for any adventures. By highlighting the durability and performance of the water bottles, I hope to encourage people to step outside, explore nature, and seize every moment. In addition to this I want to emphasize how every bump, dent, and scratch on a Hydro Flask serves as evidence to the adventures embarked upon. These marks aren't only imperfections but tangible records of journeys taken, challenges overcome, and moments shared with friends and family. Hydro Flask becomes intertwined with the stories and experiences of adventures.