DESIGNER

Kayla Wong

PROFILE/DESCRIPTION

ily so matcha is a small canned matcha brand that sells multiple kinds of matcha beverages. It is a family owned business that prides itself on delivering superior quality with every sip. The target audience is students who need a little bit of extra love or caffeine in their day. This is a brand that goes beyond refreshing sips to elevate your mind and fuel your journey towards self-growth. Packed with natural energy, ily so matcha is designed to be your companion on the path to personal excellence. Their mission is to supply the community of hard workers with long lasting energy and encouragement to help them achieve their aspirations!

 

GOALS

Brand Advantages:

• High quality 
• Long lasting energy
• Reliable
• Customer-oriented

Brand Attributes:

• Hardworking
• Family-owned 
• Made with love
• Consistency
• Home-like
• Encouraging

Brand Experiences:

• Comfortable
• Caring
• Convenient
• Welcoming