DESIGNER

Allison Chuang

PROFILE/DESCRIPTION

Ikea is a Swedish company that sells furniture, appliances, and home accessories. It operates 332 stores in 38 countries, being the world's biggest furniture retailer.

GOALS

For the IKEA font, bolded Futura, I tried to use a font similar to the font used in IKEA logos. I used Helvetica for the rest of the type to keep the picture clean. I I took colors from my pictures and used them in my type so that they would match with the picture. IKEA was the most important word on the brochure, so I made it darkest and most prominent in order to make it stand out. The contact information is the lightest color and the smallest font size because it was least important. The background of the text is a light gray that I took from the picture so that the text would blend in with it. Finally, I added a light brown bar at the bottom so that the brochure would be looked at as a whole and not two separate parts.