DESIGNER

Jessica He

PROFILE/DESCRIPTION

INKU is a small, family-owned company that mainly sells ink as well as tools to use the ink with, such as pen nibs and brushes. It serves as a reliable station for artists of all levels to gather supplies for their next project by supplying high-quality ink in a friendly environment. INKU reminds the world that there exists a more traditional form of art, but it still is relevant in a modern society. INKU lives for this art form. And although it seems simple, INKU believes that ink can be used to create anything the user can imagine.

GOALS

Brand Advantages

• variety of options
• high-quality products
• for artists of all levels
• carries items that are hard to find at a typical arts and crafts store
• not overpriced for the quality

Brand Attributes

• consistent
• local
• welcoming
• transparent
• reliable
• dependant

Brand Experience

• personal
• aesthetic
• reliable
• friendly
• simple/clean
• customer-first