DESIGNER

Selina Yong

PROFILE/DESCRIPTION

Intrepid Fox Brass Repair is a fictional brass instrument repair shop located on San Pablo Ave near the El Cerrito Plaza. They have a website where people can make appointments, or customers can just drop in to get a consultation on their instrument. Two experts work at Intrepid Fox who have each fixed dozens and dozens of brass instruments; they are more than happy to answer any questions customers have. Most of their customers are local musicians and middle/high school students who play in their school bands. They aim to be affordable, quick, and accessible to all customers.

GOALS

Brand Advantages:

• Local
• Quick service
• Instruments handled by experts
• Reliable
• Accessible: can book appointments online or drop in

Brand Attributes:

• Personable feel
• Friendly to & familiar with professional and beginning musicians

Brand Experience:

• Easy, fast, smooth
• No confusion; lots of communication with customers