DESIGNER

Laurel McCroskey

PROFILE/DESCRIPTION

The Invulnerable Vagrant sells pre-made and commissioned high-quality, fancy magic items (weapons, armor, curiosities) and spell scrolls to rich customers and the Assembly of powerful wizards. The owner, Pumat Sol, has three simulacra of himself who manage the store and help him enchant the items. It is located in a medium-sized store in a large city. 

GOALS

The company should be perceived as elegant, somewhat mystical, and classy.

Brand Attributes:

• Skilled
• Friendly
• High quality
• Unique
• Magical

Brand Experience:

• Mystical
• Satisfying
• Extravagant
• Personal
• Clean
• Expedited

TARGET AUDIENCE

Well-off people, wizards, adventurers, etc. who are interested in magic.