DESIGNER

Isaac Judson

PROFILE/DESCRIPTION

Gatorade is a sport supplement company with products ranging from sports hydration drinks, recovery supplements, protein powder, and merchandise. Gatorade headquarters are in Chicago Illinois. Gatorade is the most popular hydration drink but in recent time more and more companies have stepped into gatorades niche to compete. In response to new competition, gatorade released a new hydration drink that also has caffeine. As the premier hydration drink in the world gatorade appeals to everyone as something you would drink for fun and drink during athletics. Gatorade Fast Twitch strays away from the casual consumption of gatorade products and appeals to a more hardcore athlete base. With the inclusion of caffeine and reduction of calories Gatorade Fast Twitch exist as an intense version of Gatorades sports drinks, but a calmer, healthier alternative to energy drinks.

 

GOALS

The goal of these adds is to bring attention to gatorade fast twitch as s sports/ athleticism specific drink. We don't want the adds to come off as extreme as canned energy drinks, we want the ads to communicate that gatorade fast twitch is not bad for you, which is a common stereotype associated with energy drinks.

TARGET AUDIENCE

Our Adds will be in Santa Clara County in California to target “Connected Bohemians”. Connected Bohemians are 25-44 Young adults without kids who live healthy lifestyles and are looking for the best food options they can get.

 

BRAND CHARACTER

Brand Advantages: 

-Biggest/ Most recognizable

-Good reputation

-Not seen as an energy drink

 

Brand Attributes: 

-Family Friendly

-sporty

-mainstream

-trusted

 

Brand Experience:

-most popular hydration drink

-premier drink in sports

-used everywhere not just in sports

-international