Albany High School Graphic Design

Student Showcase 2007-2022

Alyssa Ha

PROFILE/DESCRIPTION

​Update current ITO EN Jasmine Green Tea bottle to a more modern, not so crowded packaging. This includes: 

  • Using similar colors from the orignal bottle
  • Using the same text provided
  • Updating the design as a whole

GOALS

  • ​Creating a design that interrupts the shopper to purchase and then keep buying
  • Maintain ITO EN aesthetics for consistency yet have a more modern look
  • Represent the authenticity of the tea

PRIORITIES

  1. ​branding ITO EN
  2. Japanese lettering
  3. product name/ type of tea and unsweetened
  4. adjectives about tea (refreshing, aromatic, relax and unwind)
  5. describing the tea (how they make the tea, authentically brewed)

TARGET AUDIENCE

  • ​Everyone
  • tea lovers/ people who want to choose to drink something soothing
  • 40% in 15-25 year age group
  • 60 % in 26 year or older age group

BRAND CHARACTER

ITO-EN has this product labeled as their "traditional" teas. Statements that correspond with their Jasmine Tea specifically: 

  • Refreshing and Aromatic
  • Relax and Unwind
  • How they make the tea

For the majority of their teas: 

  • Unsweetened
  • The tea type

COMPETITIVE SITUATION

  • ​Lipton- been around for a long time, American brand
  • Gold Peak- hipster, "made in the mountains", American brand
  • Arizona- been around for a long time, super sweet—appeals to younger people, American brand
  • Honest tea- clear, refreshing, straight to the point
  • Tazo- modern tea