DESIGNER

Tiegan Nagafuji

PROFILE/DESCRIPTION

COMPANY PROFILE

Ito En is a Japanese tea company focused on creating healthy and delicious tea while also preserving the tradition behind tea. Ito En is currently the largest green tea distributor in Japan. The head office is located in Shibuya-ku, Tokyo in Japan while also having other locations in China, Europe, and North America. Ito En produces a variety of green teas in many different forms. They offer many types of looseleaf teas and bottled teas. One of the goals of this company is to expand worldwide on a greater level than they are currently. They also have the goal of promoting the healthiness of Japanese cuisine and expanding world recognition. My goal is to advertise the Oi Ocha line of the Ito En teas, creating further awareness of the brand. 

My target market is people with a comfortable income and people who haven't tried the different flavors of tea Oi Ocha offers. The town I chose is Dallas, Texas. Because of the low percentage of Asian people, Ito En is not a commonly known brand near the area. Putting an ad in that area would help gain recognition for people not already familiar with the brand. 

 Advantages:

• Respectful towards partners (values relationships with farmers, values the land)
• Different product lines
• Family owned

Brand Attributes:

• Authentic
• Traditional
• Considerate (of customers, employees, and partners)
• Sustainable (Developed a tea leaf recycling program and started manufacturing a few of the first PET plastic bottles)
• Ready/eager to improve
• Motivated

Brand Experience: 

• Efficient
• Reliable
• Organized

GOALS

GOALS

When people see these posters I want them immediately to think of a well-thought-out brand emphasizing the different flavor options it offers. An important aspect of Ito En’s brand is expanding its business to become recognized worldwide. Overall, I hope to show how much thought and care, down to the little details, was put into developing the tea that everyone can drink.