DESIGNER

Sydney Mercer

PROFILE/DESCRIPTION

Brand Profile

Izze is a drink company that originated from Boulder, Colorado. They have 18 products and 9 flavours. I will be advertising their sparkling lemonades. The founders’ goal was to introduce European feel-good type sodas to American consumers. They want to bring people together with their products. “Gather some friends and pour on the good times”

My ads would be placed in Webb County, TX, marketing towards kids and families. In this county, a majority residents are families with children with upper midscale incomes that would allow them to spend more for a healthy fancier soda option such as izzes.

Brand advantages: healthy (70% juice), well-known, reliable/consistant
Brand attributes: wide variety of flavours, signature look
Brand experience: colorful/playful look and feel, guilt free natural flavors with no added sugar or preservatives

Brand Goals

What do you want people to do/visit/think/feel/know after seeing these posters?

After seeing my ads I want people to:

-become aware of the lemonade flavors

-see health benefits (no added sugar, or preservatives, made with natural flavours)

-gain more general brand awareness