DESIGNER

Bolor Battulga

PROFILE/DESCRIPTION

Jeep is a large company that was founded in 1943 and is based in Ohio, US. The original purpose of Jeep was to create vehicles for military use during World War II providing soldiers with a safe vehicle, giving them a long history of creating off-road vehicles. Today, Jeep provides many different vehicles for different purposes. In the bus shelter ad, they are advertising their vehicles that are specifically well known for driving off-road. Their target audience is young urban adults, preferably between the ages of 20 and 30, who are looking for an adventure with a reliable vehicle that can get them anywhere, no matter the terrain. Their mission is to provide freedom, adventure, passion, and capability to customers that often go outdoors. Their advertising target area would be the county of Hampton City in Virginia, because this county contains the most people that are in their target audience and the state contains many different off-road trails.

Brand advantages:

• Off-roading capabilities
• Vehicle that is dependable and safe for any occasion.

Brand attributes:

• Simple
• Attractive
• Informational

Brand experience:

• Adventurous
• Reliable

GOALS

After seeing the poster, I want people to know they have the option to own a vehicle that will drive in any terrain knowing their vehicle was specifically engineered for this purpose, providing reliability. I want them to know that if they bought this vehicle, they would have no limitations from the terrain giving them a sense of freedom and adventure. I want people to visit the Jeep website, or a nearby facility if they are in search of a new vehicle and know that Jeep is a competitive option to become their new car.