DESIGNER

Milani McGowen

PROFILE/DESCRIPTION

My brand mark is based on my Mother's marriage therapy. Her business goals reflect on providing counseling for different types of marriage therapy on her clients. There is options for Mother's who need consolation on postpartum depression trauma, marriage trauma or current abuse, couple counseling, and individual therapy. The company is not necessarily huge but she has a social media presence that has a good amount of followers which is a good marketing strategy. The Brandmark design is very simple but the circle has a meaning to it, it is supposed to represent a life cycle. The different stages of therapy and the ongoing cycle of healing your past trauma. 

GOALS

Goals

Brand Advantages: 

• This business is owned by a Woman of Color
• Jessica has been working with individuals and couples for over 15 years.
• She offers a free 15 minute consultation to see if she is the right therapist for you.

 

Brand attributes

• Welcoming 
• Insightful 
• Patient and caring

Brand experience:

• It is a well trusted
• reliable
• comfortable

TARGET AUDIENCE

Target audience is directed to those in need and maybe those who haven't gone to therapy before.