DESIGNER

Johnny Jung

PROFILE/DESCRIPTION

Company Name: JJ Cafe

JJ Cafe is a fast food chain that targets families with children, such as on road trips or as a fun and quick meal throughout the week. JJ Cafe sells drinks such as coffee, breakfast items like pancakes and breakfast sandwiches, and lunch items such as sandwiches and fries. As a nationwide franchise, their mission statement is “Family friendly food that gets your taste buds tingling!”

 

GOALS

Company name: JJ Cafe - Quick fast food/cafe type eatery

Brand Advantages:

• Widespread
• Family friendly

Brand Attributes:

• Cheap
• Grab & Go
• Quick service
• Engaging to all ages
• Leave with a good experience/happy time

Brand Experience:

• Inexpensive
• Quick
• Friendly
• Unserious
• Fun/wacky