DESIGNER

Nicky Dizon

PROFILE/DESCRIPTION

Part 1: Tell us about the company in general... location, size, range of products or services that it has. Tell us about the specific service or product you are advertising. Tell us about the mission of the company... the social values it has, the type of workplace it has... basically anything that you think will help viewers gauge the effectiveness of your ad campaign.

My company that I will be advertising is Jollie bee. This company is a global fast food chain that spans from the Philippines to the far reaches of the United kingdom. The type of products they sell is a combination of fried chicken all the way to spaghetti. When you enter the doors you are greeted like family, and when you leave you are expected to come back and tell about your travels. When you go to this place it feels like you are being greeted by family. And if you’re lucky you are given extra food because you’re filipino. 

Part 2: Provide a county+state for your target market and provide some relevant details about a market segment group that resides there.

My main demographic will be living in the San jose/Milpitas area, and opposite to that concord/walnut creek areas. A relevant zip code is 95121 where our target audience is those with kids. The types of groups that live there are young digerati, networked neighbors, and multi-culti families. These are the groups with children and hopefully a family dynamic that allows them to do things together on the weekends. As for those in the concord area I will be focusing on the 94521 zip code. This zip code has people who live as both young digerati and cosmopolitans.  Related to those of the San Jose area, these groups have a family dynamic. 

 

Part 3: Just as with your brandmark project, I want you to add some single-word (or short phrase) descriptions to the following prompts>
Brand advantages: “soul food”, world wide, familiar. 
Brand attributes: good service, reliable, authentic. 
Brand experience: friendly, persuasive, delicious. 

 

GOALS

My goal with these posters is to raise more awareness of the elegant, tasty, more better version of what types of fast food restaurants we have here in the states. The glory of Jollibee is unknown to most people even though it is the unsung hero of most people’s childhoods. My people will know it, but most people living in America, if not taken there by someone will never know its true beauty.