DESIGNER

Jonah Shen

PROFILE/DESCRIPTION

The company will be named Brain Gain Games, and it will target upscale parents who are very concerned for their children’s education. It will be an internet based subscription service offering educational games for younger children. This provides a way for busy parents to keep their child engaged and learning when they’re not available. Brain Gain Games should be safe and as inoffensive as possible, to inspire trust with parents. The company will target Bristol Bay Borough county, Alaska, for the high index of fast-track families, upscale families with children who care a lot about their children’s schedules.

Brand advantages: teaching tool
Brand attributes: safe, engaging
Brand experience: child friendly