DESIGNER

Jonah Shen

PROFILE/DESCRIPTION

make haw flakes more appealing to regular people. I couldn't find anything about 3 flowers brand other than the fact that they make haw flakes

GOALS

i want people to see haw flakes as a cheap and tasty snack that isn't too unhealthy. I don't want people to be turned off by a loud design, but i still want it to stand out.

PRIORITIES

1. what is it? (haw flakes)
2. what does it taste like
3. name
4. brand

TARGET AUDIENCE

people nostalgic for a snack from home

people looking to try a new little known snack

BRAND CHARACTER

tasty

cheap

made of real fruit - potentially not so unhealthy

COMPETITIVE SITUATION

lots of other similar packaging at ranch 99, very loud and busy environment, difficult to stand out