DESIGNER

Juliana Griffin

PROFILE/DESCRIPTION

Silver is a grocery and medication delivery service designed for elderly people in rural areas. We are based in the Sierra Foothills of California and partner with local pharmacies and organic farmers in the Central Valley to supply low cost, seasonal produce. We cater to those who live alone and are not mobile enough to safely and comfortably go out and buy their own groceries and medications, but still prioritize their independence and self-sufficiency. Our customer base is predominantly retirees looking for more support but not yet requiring the level of care of an assisted living facility. Our brand goal is to help support the health of our elders through simple and reliable home-based care. In the future we hope to expand nationwide, and continue supporting elderly and rural communities throughout the US. 
 

GOALS

Brand Advantages: 
Pricing on a sliding scale
Mail and online subscription options
Non-profit 
Compatible with all insurances 
Designed for elderly people 
Weekly home delivery for seasonal groceries and prescription medications 
Customer-first based support
Specializes in rural areas
Carbon-neutral delivery practices 

Brand Attributes: 
Accessible
Affordable
Comprehensive
Adaptable

Brand Experience:
Simple
Reliable
Supportive
Understanding
Positive
Helpful
Easy to understand ordering and payment options