DESIGNER

Juliana Griffin

PROFILE/DESCRIPTION

Cal Poly Humboldt Lumberjack Athletics is the company. They are located on the northern California coast and are a Division II school and their mascot is the lumberjack. At Humboldt there are 12 different sports teams: men's basketball, men's track, men's cross country, mens soccer, women's basketball, women's cross country, women's rowing, women's soccer, women's softball, women's track and field, women's triathlon, and women's volleyball. These posters are advertising for men's basketball games, designed to build excitement about its star players and increase home game attendance amongst Alumni and young people living in the area.

 

The target area of this advertisement campaign is Humboldt County, California. Within the area, these ads are catered towards students and young adults living on and off campus, as well as alumni living in the area who want to support their alma mater. 

 

Brand advantages: Local, affordable, accessible, Division II basketball, popular
Brand attributes: Exciting, community-building/social, familiar, memorable, inspiring
Brand experience: Modern facilities, enthusiastic fanbase, fun, entertaining, convenient

GOALS

After viewing these posters, the target audience should want to buy some tickets and attend the next home men's basketball game. Seeing posters of college athletes in action is inspiring, and the audience will also see the community built through sports, whether they are spectators watching or athletes playing. The call to action would be attending the next home game, and supporting their local student-athletes.