DESIGNER

Lars Karcher

PROFILE/DESCRIPTION

Kater is a small german company based around making cat toys and structures that are cheaper than the industry standard, and that also look more natural with more wood and bark in the designs than the usual plastic and fur. Kater products are targeted towards cat owners in urban or rural areas who perhaps can’t afford the really expensive cat trees or get their kitten as many cat toys as they’d want, where a more natural look would also fit in better.

GOALS

Brand Advantages

• cheap pricing
• natural products
• eco-friendly
• small business
• can have global shipping

Brand Attributes

• Caring/Kind
• Loving
• Natural
• Supportive

Brand Experience

• friendly
• simple
• social
• active
• engaging