DESIGNER

Kevin Liu

PROFILE/DESCRIPTION

A honey based crepe bar, selling crepes in all sorts of delicious honey flavors and toppings from Sugar Light to Spicy Dark Amber---and flavors like Clover, Blueberry, and Manuka. Bee Balm Crepes is your next great adventure and hot craving! As the name suggests, the Bee Balm flower is irresistible to Honey Bees. We know our deliciously sweet crepes will be just as irresistible to you. As a store, we're dedicated to supporting local bee keepers in California and transitioning America into artificial sweetener-free lifestyles through honey. Surely, after joining the forces of bee and brain, honey with delicious crepes, Bee Balm Crepes will become your new comfort delight---a healthy one at that.

GOALS

Brand Advantages:

• healthy
• sustainable
• clean
• green
• bees

Brand Experience:

• options
• clean
• honey sweet
• homey
• warmth
• satisfying

Brand Attributes:

• kind
• welcoming
• responsible
• respectful
• yellow(like honey and bees)