DESIGNER

Andrew Le

PROFILE/DESCRIPTION

This is a company located in France called Cloud. It's main objective is to provide schools worldwide with soft, comfortable, and angelic tissues. Cloud believes that students who are in need of such a fundamental resources should not settle for the sandpaper like quality of tissues that the schools provides. 

GOALS

My logo is basically a tissue that is being yanked out of the box with a cloud around it. The cloud represents softness and the texture of a premium tissue. I think the tissue is pretty self-explanatory but to show that it being pulled out of the tissue box, I will add stress marks on the tissue. These marks on the logo can also symbolize motion and movement. Just to top off the logo and depending how the logo portrays itself, a glowing halo may appear on top of the tissue.

 

• comfortability
• attractive (appealing to the eye)
• characteristics of the brand
• necessity
• purpose
• unique
• adaptable
• soothing

TARGET AUDIENCE

Schools worldwide