DESIGNER

Alec White

PROFILE/DESCRIPTION

Refresh the design of the current Sunny Select Lemon Drops to make them more visually appealing and emphasize the natural lemon flavoring aspect.

GOALS

Design Objective: Create a design that is more visually appealing than the current one and that shows the freshness associated with lemons along with the playfulness of lemon drops. 

PRIORITIES

1. Product Name
2. Art
3. Window into packaging to see product
4. Brand Name

TARGET AUDIENCE

Teenagers up to older adults. Those who just want a little treat and something they can share with others for a relatively low cost

BRAND CHARACTER

The overall character of Sunny Select is a basic, affordable brand that gives what it says it gives and nothing more. There isn’t anything particularly special about the products but they are worth what they cost. 

COMPETITIVE SITUATION

Sunny Select is owned by Lucky and is sold in Lucky stores so there is not much competition from other lemon drop brands. The only competition is other types of candy in the aisle.