DESIGNER

Lilly Horri

PROFILE/DESCRIPTION

Everytown is a gun violence prevention organization. It brings awareness to gun violence as well as collects donations to support their cause and help people take action against gun violence in the United States. Their goal is to put an end to gun violence. They believe they can achieve this by introducing solutions that are evidence based in every town. I am focusing on advertising to American citizens in Texas to try to convince them to support gun reform laws.

Uvalde, Texas (77801) I am targeting adults who are part of Up-and-Comer families. They are wealthy and have a college education, which I think will make them more open to accepting and supporting gun reform. 

 

Brand advantages: largest gun violence prevention organization, anyone can join, can get information for free, has evidence based solutions 

Brand attributes: current/with the times, factual

Brand experience: website is updated/modern, welcoming, aesthetically pleasing, easy to use and navigate

GOALS

I want people to see this campaign and be upset over the amount of lives being taken due to negligence but also to want to take action to prevent more tragic losses due to gun violence. The goal is for people to want to take action and do so through Everytown.