DESIGNER

Lilly Horri

PROFILE/DESCRIPTION

• Have a color scheme
• Use less different types of fonts (use at most 3 different fonts)
• Have a modern/updated look

GOALS

• look appealing and modern enough to encourage shoppers to purchase it, make it main stream

PRIORITIES

• Product name
• Flavor
• Nutrition facts/Fl oz
• Image of fruit in flavor

TARGET AUDIENCE

• Appeal to a young (Gen Z and millennial) audience who drink juice

BRAND CHARACTER

• Fun,
• Relaxing
• Tropical
• Feels and tastes like vacation/Hawaii in a can
• "Taste of Hawaii “ vibe

COMPETITIVE SITUATION

Aloha Maid Juice - basically the same thing with the similar issues in packaging as Hawaiian Sun

Canned Snapple juice - well known/established brand