DESIGNER

Glory Jo

PROFILE/DESCRIPTION

The purpose of this project is to create two concepts on posters based on a design goal. The concepts would promote the company. Jamba Juice are located in the U.S., Canada, Korea, and Philippines. The slogan for Jamba Juice is “live fruitfully.” Just as the slogan says, Jamba Juice’s focus is to sell products that are healthy for the body. The products give energy to the consumer for sports. Jamba Juice try to promote the following ideas: “Natural energy from nutritious ingredients. Big, booming flavors. Balanced diet. Balanced life. No high-fructose corn syrup. Heaping Helpings of antioxidants, vitamins, and minerals. 0 grams trans fat and no artificial preservatives. Real whole fruit. Real fruit juice. Real good taste. No food comas. We believe in you. That’s how we got here.” (Jamba Juice official website) The intended audience is all ages who want to have an energizing healthy drink.

GOALS

To show the consumers that Jamba Juice is the sufficient healthy kind of drink that can provide energy. Words/slogans for Jamba Juice: “Natural energy from nutritious ingredients. Big, booming flavors. Balanced diet. Balanced life. No high-fructose corn syrup. Heaping Helpings of antioxidants, vitamins, and minerals. 0 grams trans fat and no artificial preservatives. Real whole fruit. Real fruit juice. Real good taste. No food comas. We believe in you. That’s how we got here.”