DESIGNER

Stella Dorman-Dimitrov

PROFILE/DESCRIPTION

Jennie's Botanical Books is a bookstore with a niche in plants and animals. With a whimsical and cozy atmosphere, it is the perfect place to hang out, drink coffee, and learn more about botany on a rainy day. It is located on Solano Avenue, the lively main street of Albany, CA, and is a small, family run business. As a company, Jennie's Botanical Books values sustainability, sourcing both new and used books.

GOALS

Brand Advantages 

• Cheaper prices
• Highly curated / specialized books to a certain subject area

Brand Attributes

• Local / community oriented
• Sustainable
• Expert
• Good customer service

Brand Experience

• Cozy
• Friendly
• Whimsical
• Greenery
• Informed