DESIGNER

Eddris Gardizi

PROFILE/DESCRIPTION

I’m doing a brandmark design for an urban food company named Urban Eats. There are other companies with this name, but I thought I‘d take a swing at making a logo for my own Urban Eats. Urban Eats is a urban food shop that specializes in burgers but makes other foods too with a very natural and modern feel to it. There locations are placed in dense urban cities such as San Francisco and New York. They use organic ingredients and use lots of eco-friendly supplies and materials to make eating in fell more modern and unique. They use furniture made of recycled farm wood and metal and concrete materials to help too. They aspire to making fast and healthy burgers while making you feel comfortable in a modern environment.

GOALS

The main goals for me are to create a logo that will stick in people's minds and will convey a theme of being an urban and earthy burger style restaurant. One goal is to make a typeface that will be easily read from a far distance and to tie in a modern look. Also to make a logo that is very clean with no extra garbage if you know what I mean. I want it to be reflective of the quality of the food also so I want the logo to be unique. Modern, fast, clean, efficient, , healthy, earth friendly, and organic feeling. Brand advantages:Fast, clean, efficient, healthy, earth-riendly, and organic as well as urban. Brand attributes:Friendly, great customer service, fast, value for your money. Brand experience:Fast, tasty, affordable, reliable.