DESIGNER

Seiji Van Bronkhorst

PROFILE/DESCRIPTION

VB, or van Bronkhorst is the car company I hope to establish in the near(ish) future. In my opinion, the automobile industry is based on the fact that a car's power, design, luxury, and price should be directly related (when the car is better looking, it should be faster, and more expensive). VB will distinguish themselves from the crowd by producing cars that aren't held to this standard. Customers will be able to customize their car's power components, styling, and features. Within a certain price point, customers can choose to value power over style, vice versa, or choose a preset in which the car follows the automobile industry's common guidelines. Be aware, this isn't to say that cars won't be held to a high standard, this is to say that the customer has a better experience while choosing between car style, performance, and price.

GOALS

The VB logo should convey the great standard the company holds themselves accountable to. The logo should also show the great care put into the cars design and the technical aspect of the company's advanced options. Like other car logos, it should be easy to put onto the car (one piece).