DESIGNER

Drake Matheney

PROFILE/DESCRIPTION

The NFL is considering expanding to London and with this change a new team will be revealed and a new logo will also be revealed. This team will be called the London Towers to represents London famous landmark, the London Tower. London also has a lot of amazing architecture.The gold color and black bridge was meant to be clean,simple and elegant. The gold was a connection to London amazing jewel and crown collection. This team used to be the Jacksonville Jaguars and this team was not very successful so they decided to switch it up and move to London. 

 

GOALS

Brand advantages

• A NFL team
• There's already a fanbase in London
• There is already a team and staff

Brand attributes

• entertaining
• competitive
• fun

Brand experience

• Fun
• social
• community
• culture
• historic