DESIGNER

Leyvorne Swygert

GOALS

The company that I am making a bus shelter ad for is FL Studio. FL Studio is a music making program used by hundreds of thousands of music producers around the globe. It is a software made for intermediate music producers who want to increase their musical talent through a wide range of tools that they can use at their disposal. 

The bus shelter ad would appear within San Francisco county. The reason for this is because this county is composed mostly of individuals that are 35-54 and the common age of music producers is 40. It’s also a pretty big city compared to other cities within California so more people are likely to buy the software and give it a try.

Brand advantages: 

• Easy to figure out and play around with but difficult to master
• Interface can be changed to your liking 

Brand attributes:

• Creative

Brand experience:

• Software does not crash when making detailed songs giving you a calmer, steady experience