DESIGNER

Lucas Cohen

PROFILE/DESCRIPTION

Golden Gate Surf Shop

Golden Gate Surf Shop is a locally owned surfing supply and repair store in Sausalito. We rent and sell a wide selection of boards and individually sell other items, such as fins, leashes, and wet suits. We also offer a repair service, and lessons are available for both new and experienced surfers. Our target audience includes any surfers that are in need of new boards or other supplies as well as anyone that is interested in getting started. Our mission is to introduce more of the Bay Area to surfing while remaining a reliable source for boards and surfing accessories.

GOALS

Brand Advantages

• Locally owned
• Close proximity to several good beaches for surfing
• Surfers serving surfers
• Connections with neighboring surf shops

Brand Attributes

• Fast service
• Experienced
• Reliable
• Skilled

Brand Experience

• Friendly
• Laid-back
• Welcoming
• Accessible
• Enthusiastic