DESIGNER

Lucca Sweet Zapata

PROFILE/DESCRIPTION

Premier League—The most competitive men’s soccer league. It is based in England but consists of players from around the world. There is not a problem with current viewership, but the primary goal of these advertisements is to increase viewership and excitement among the viewers. It takes pride in its competitive atmosphere and inspiring players. 

These ads would be placed in bus shelters in rural cities in Montana, as sources say people living there watch soccer the least compared to other states in the country. The zip code lookups show that almost everybody is white, and other sources have data showing that white people express little interest in soccer. 

Brand advantages: Most competitive play, best coverage

Brand attributes: Compelling, Inspiring, Competitive, Unpredictable, and Exciting

Brand experience: Joyful, fulfilling, engaging

 

GOALS

My company is the Premier League, a professional soccer league in England which consists of the best players worldwide. This company aims to increase interest in Premier League soccer in rural cities in the United States, such as Jackson, Mississippi. I’m making a series of posters that presents three talented premier league soccer players to catch citizens attention in these rural cities. Each variant of the poster will include one of 3 significant players from the premier league through FIFA cards, by showing their stats, nationality, and club and then the background being the home field of the team that they play for.