DESIGNER

Julian Mier

PROFILE/DESCRIPTION

Redesign colorful lunchable with something more monotone and fancy looking to not look as unhealthy and or childish.

GOALS

Create a design that will appeal to older audiences but still maintaining a similar idea to the normal lunchable package IE showing the ingredients through windows on the top.

PRIORITIES

Product name - (Lunchable pizza with pepperoni)

Minimalist vibe

Branding - (Lunchable)

TARGET AUDIENCE

Older more sophisticated 

BRAND CHARACTER

To seem more “fancy” 

COMPETITIVE SITUATION

Hillshire snacking

oscar mayer P3