DESIGNER

Charlie Winter

GOALS

M.A.D.D, or Mothers Against Drunk Driving is a non-profit organization with the goal of stopping drunk and drugged driving, and helping the victims of accidents caused by drunk driving. It’s a very big non-profit in the US, and values accountability, and making sure victims get the reparation they need.

 

My target area is Ector county in Texas, a county that contains Odessa, the city with the most drunk driving casualties and accidents in the country. A demographic that lives here are ‘Country Casuals’, a group that tends to own a Lincoln, watch rodeos, and has less technology than the average household.

 

Brand Advantages:

• Non-Profit
• Wide Reach
• Supports Victims

 

Brand Attributes:

• Inclusive
• Supportive
• Recognizing
• Acountable

 

Brand Experience

• Unwavering
• Helpful
• Personal
• Determined