DESIGNER

Maggie Ju

PROFILE/DESCRIPTION

Company profile:

The Dragon Trip is a highly ranked online traveling company that specializes in touring countries/regions in Asia such as China, Japan, India, and Central Asia. They are affordable and the group tours are the best price possible. They are open to global citizens and people of all ages, and they have a good reputation of treating their customers as part of the family. They ensure that their customers get the best experience in seeing awe inspiring locations and incredible sites on the tours. Their customers get to choose the duration of desired travel time through their website. They also get to eat all the street-food, travel on public transportation, and lead by local experts through fascinating, budget friendly, and authentic places.

The target market is Rockland County, New York. People there tend to be upper middle-class with solid white-collar jobs and graduate-level education. They are established in their suburban and second city lifestyles, and they like traveling. They are more thrifty with their spending, so they are likely to choose a budget friendly traveling company.

Brand advantages:

• Affordable
• Community-based
• Friendly and quick service
• Connection with culture
• Knowledgeable local leaders

Brand attributes:

• Customer first
• Sustainable
• Trustworthy

Brand experience:

• Simple process
• Budget friendly
• Wonderful trips
• Welcoming and convenient

GOALS

I want people to go on The Dragon Trip website and plan a trip to a place in Asia they would like after seeing these posters.