DESIGNER

Aditi Jain

PROFILE/DESCRIPTION

​My goal with this project is to redesign the package for the "maggi" brand of noodles. I want to create a package that speaks to not only those who have always been buying maggi noodles, but possibly also appeal to a wider variety of people looking for the same type of product. I was thinking I could find a way to incorporate the fact that these are vegetarian noodles into the packaging, since the most popular alternative, ramen noodles, are generally not vegetarian. 

GOALS

​My goal for the design of the package itself is to make it more appealing to more people, not just those who grew up buying maggi noodles. Since I know young adults and teenagers are prone to buying instant noodles, I was thinking that the design should mostly be aimed at them. I also want to make sure that everything on the packaging is accurate, and since I know from personal experience that it usually takes longer than 2 minutes to make the noodles, I want to replace that aspect of the brand with something else. Perhaps I could try to incorporate the fact that they are vegetarian noodles into my design.

PRIORITIES

1. Maggi brand logo
2. Masala flavor
3. authentic Indian noodles

TARGET AUDIENCE

​The target audience is people who have always bought maggi noodles, as well as newer people. Most likely, this will be composed of students in high school and college.

BRAND CHARACTER

This brand resonates with "instant noodles" and  "easy to make" and "tasty." The goal of the brand is to provide people with nearly instant, flavorful noodles that are easy to make.

COMPETITIVE SITUATION

​Ramen noodles, cup o' noodles, etc. are also brands of instant noodles that may be competitors. However, the advantage maggi has against them is that maggi can appeal to the vegetarian audience.