DESIGNER

Natalie Groszmann

PROFILE/DESCRIPTION

The company mangamart will sell mainly manga,but also posters and figures from every genre, and most titles whether big or small in popularity. The thought behind the company name was simple mart as in a place you can purchase things and manga to specify what we sell. The target audience is 13-35 as some of the books may contain mature content. The store will be located mostly in plazas, malls and other places of high traffic. These will be specifically places in cities where there are more likely to be fans of manga and Japanese pop culture. A place that is a good example is Japantown in San Francisco, where a lot of fans gather. This will probably be a chain business having about 4 stores around the bay area, a couple more around the country, and a couple more in Japan.

GOALS

We want the brand to look modern and like they emphasize quality. But we also don't want the brand logo to look too simple, we want it to feel like home for the manga fans.A place where they can meet people like them.

• reliable
• convenient
• modern
• don't have to pay for shipping
• can see quality before you buy
• affordable
• high quality
• mass selection
• laidback
• quick service
• friendly
• knowledge

TARGET AUDIENCE

13-30

BRAND CHARACTER

• modern
• all incompassing
• homey